David Selinger
David is CEO and founder of RichRelevance. He first garnered international recognition as an expert in the field of eCommerce data analytics and personalization with his groundbreaking work leading the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David increased Amazon’s annual profit by over $50 million (25% of US profit, 2003) setting the industry standard for recommendation services. To view David's full profile, click here.

2008 Holiday, “Awesome!”

We are very fortunate that despite all of the turmoil in the greater market, richrelevance gets to celebrate 2008 as the best year ever.

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This Holiday, Sell in the Moment

“As retailers head into what looks to be one of the most challenging holiday seasons on record, many have high hopes that top sellers will drive sales. But promoting “mega trends” like the Tickle Me Elmo or iPod of past holiday seasons won’t necessarily be the best way to drive sales this year, as many cash-strapped consumers forgo big-ticket items for smaller, less expensive gifts. Instead, retailers should take advantage of the technology tools available to them to hone in on the “micro trends” of the season.”

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4 Steps to Making Strategic Decisions in Today’s Market

An infinite amount of hypothesizing and contemplating can be applied to the question: “What to do given the market is going to crap?” The number of hypotheses as to what exactly will happen and how this will affect our businesses is equally untenable.

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Welcome to the RichRelevance forum

Innovation in ecommerce is experiencing a renaissance of sorts. Whereas the last sweep of tools and technologies available to etailers came nearly a decade ago and more or less simply facilitated getting products online, today’s entrepreneurs are delivering everything from ratings and review widgets to deep analytics to personalization.

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