Over 500 people participated in the CheetahMail Annual Summit last week in New York City. RichRelevance was pleased to be a sponsor and exhibitor at the event which was themed around “The Art & Science of Customer Engagement.” From best practices to new innovations, the entire event was focused on customer relationship and success and the sessions were highly informative and entertaining. The MoMA (a CheetahMail customer) even allowed use of its highly exclusive sculpture garden for the opening night reception. As a sponsor, we welcomed the opportunity to meet with colleagues and customers at a fantastic partner event. Thank you to all who came by our booth to watch the demo of our new solution RichMail–publically launched on the first day of the conference. We couldn’t have asked for a better way to celebrate than with the partner who directly enabled the launch case study with one of our valued customers, which you can read here.

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Feature-richness in the ecommerce space has now become critical for today’s sophisticated shopper, who is presented with a multitude of sites that they can enter and abandon with mere clicks of a mouse. When an online shopper has a good first experience with a website, sixty percent of the time he/she will return to that website to buy more (“Trends in Online Shopping,” Global Nielsen Consumer Report, 2009). Amazon still leads the way in terms of product breadth, feature richness and depth of content available across eCommerce sites; consumers start at Amazon because they anticipate a positive experience at a … Continue Reading

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I am just coming home from a fun and interesting time @ E-Tail 2009. I got to see many of our friends and partners, from the folks at PayPal and Akamai who throw a heck of a party to those folks at Responsys who definitely know how to spice up a lunch with a little “game show”.

Among many interesting speakers, Andrew Kordek, the manager of emerging e-mail technologies … Continue Reading

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