Inc. — “Fashionista—helping retailers use augmented reality to inspire sales”
Hold up certain bottles of the sports drink Muscle Milk to a webcam, and something strange happens. Shaquille O’Neal suddenly pops out of the bottle on your computer screen, like some kind of virtual genie. The 7-foot basketball star, who now appears only a few inches tall, stands firmly on the bottle cap, even when you move the bottle around. It’s not a hologram — it’s all happening on the screen, but it looks as if tiny Shaq is right in front of you, cracking jokes and interacting with animations that pop up around him. At one point, he even jams on an animated electric guitar before appearing to dive back into the bottle with a splash.
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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Hold up certain bottles of the sports drink Muscle Milk to a webcam, and something strange happens. Shaquille O’Neal suddenly pops out of the bottle on your computer screen, like some kind of virtual genie. The 7-foot basketball star, who now appears only a few inches tall, stands firmly on the bottle cap, even when you move the bottle around. It’s not a hologram — it’s all happening on the screen, but it looks as if tiny Shaq is right in front of you, cracking jokes and interacting with animations that pop up around him. At one point, he even jams on an animated electric guitar before appearing to dive back into the bottle with a splash.
Hold up certain bottles of the sports drink Muscle Milk to a webcam, and something strange happens. 