IT-Director — "Ideal Shopping implements RichRelevance recommendations to provide personalised shopping experience"
Retailer experiences £1.1m in attributable sales and 18% increase in average order value.
RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced a partnership with Ideal Shopping to deliver personalised shopping experiences for customers on theIdeal World and Create and Craft websites. As a TV shopping company, Ideal Shopping customers typically come to the websites with the intention to purchase. With conversion rates already hitting Ideal Shopping’s high benchmarks, the company tasked RichRelevance with the challenge of increasing the average spend per customer through the introduction of relevant cross-sell, up-sell and personalised shopping strategies. Following a rapid four-week implementation, Ideal Shopping has experienced an increase in average order value of 18% for orders containing a recommended item, resulting in £1.1m of sales attributed to RichRelevance onsite placements.