iMedia Connection – How to Measure and Influence Brand Awareness Online
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness.
RichRelevance CMO Diane Kegley and Sr. Market Analyst Sean Pfister shared how brands can measure and influence awareness online at the recent iMedia Brand Summit.