BizReport – Ad Roundup: Partnerships to deepen brands' reach
In today’s advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options.
First, RichRelevance has extended its partner program. The new extensions will add support to the Relevance Cloud and Build platforms. The RichRelevance platform offers an assist in the personalization department, allowing brands to integrate personalization across different touch points.