You are being watched: face recognition deemed 'creepy' by UK shoppers
Tom Cruise gets an eye transplant in order to evade face-recognition-based marketing. At least, that’s how I recall the scene in the film Minority Report.
The transplant is necessary because his character is on the run but wherever he goes optical recognition sensors identify and then assault him with personalised advertising messages. It is clear that unless he changes his appearance he will never be anonymous.