In-store personalisation: creepy or cool?
This is a contributed piece by Diane Kegley, Chief Marketing Officer, RichRelevance
Our love of technology has opened up new opportunities for retailers. The battle is on for brand owners to capture our attention – whether it’s online, on mobile, or on digital displays in store. The question is: how do we create a more interactive, enticing experience for consumers, without crossing the line of being too “creepy”.