TTS Group gets personal on ‘Back to School’ products
Rich Relevance has been selected by TTS Group to deliver highly unique and customisable experiences for busy parents and teachers. The educational retailer uses Recommend™ to curate unique shopping journeys based on real-time customer behaviour on the website.
TTS has a vast catalogue of products from teaching materials to stationery and furniture that cater for different age groups ranging from early years through to primary and secondary schools. With RichRelevance’s Recommend solution, customers are quickly directed to the product pages based on related items they are browsing. Since the implementation, TTS has seen an increase in sales and repeat customer visits.