Experience Personalization (XP) News – Friday Roundup – Feb 23
Happy Friday, awesome XP Adventurers!
Here are 5 articles that caught our attention last week that we rounded up for you… enjoy!
What makes a brand successful in the digital age? Traditional brands focus on positioning their brands in the minds of their customers. Digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.
RichRelevance announced that Amanda Berger has been appointed Chief Customer Officer. In this role, Berger will drive RichRelevance’s continued commitment to customer success (you!) as an increasing number of retailers and brands turn to RichRelevance to grow their business and deepen customer engagement through memorable personal experiences.
Grocery chain Albertsons plans to acquire the remainder of Rite Aid that isn’t being sold to Walgreens Boots Alliance. The combined company will have a value of roughly $24 billion, including debt. The two will have about 4,900 locations, 4,350 pharmacy counters, and 320 clinics.
Terrific article describing Barneys’ transformation to attract a whole younger generation of shoppers… more edgy, more experimental and strategic deployment of technology.
A fantastic report – beautifully produced, and with thought-provoking content – makes me happy as a marketer. Read about key trends that the Fjord team has identified, including:
- Physical fights back
- Computers have eyes
- Slaves to the Algorithm
- And many more
Enjoy your weekend,
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