Bazaarvoice & RichRelevance Team Up to Enhance Experience Personalization For First-Time & Returning Shoppers
Strategic partnership augments RichRelevance Personalization AI with unique shopping data from Bazaarvoice’s Network of 6,000 brand & retail sites
San Francisco, CA – June 19, 2018 – RichRelevance, the global leader in experience personalization, and Bazaarvoice, Inc. today announced a strategic partnership to help brands and retailers deliver more engaging, memorable experiences to every shopper.
The partnership integrates Bazaarvoice’s shopping data from its network of more than 6,000 brand and retail websites into the RichRelevance Experience Personalization Platform to power more relevant interactions across the customer journey. Now brands and retailers can personalize content, search and product recommendations with new insights into what consumers are shopping for before they reach a retailer’s site. The result is a more compelling customer experience and significant increases in conversion, average order and revenue per visitor – even from a shopper who has never interacted with the retailer before.
Trusted by more than 200 leading brands and retailers to grow digital revenue, the RichRelevance Experience Personalization Platform uses advanced Personalization AI to power memorable, individualized interactions throughout the customer lifecycle. Bazaarvoice sees shoppers researching products and engaging with ratings and reviews across its vast network, giving it an unmatched view into what products and categories consumers are in-market to buy. Through the partnership, these data signals are now immediately available to RichRelevance’s Personalization AI to help determine the most relevant experience for each shopper – in real time, at each touchpoint in the customer journey.
For example, a shopper who visits a brand’s ecommerce site for the first time can be immediately greeted with relevant products and content based on the items and categories she most recently researched and browsed on other online stores. Or a repeat customer can be offered a blend of products and content based on his recent browsing behavior on other sites, as well as his direct history with the brand. RichRelevance’s Personalization AI continuously learns and optimizes as each shopper progresses through their journey, delivering the best possible experience from first click throughout the lifecycle.
“Experience Personalization supports all the different ways that customers want to engage today at any stage in their journey,” said Raj Badarinath, VP of Marketing and Ecosystems at RichRelevance. “Our partnership with Bazaarvoice adds an important new data source to RichRelevance’s Experience Personalization platform, allowing brands and retailers to more meaningfully engage customers based on a deeper understanding of who they are and what they want right now.”
“RichRelevance is an industry leader in personalization and has more than a decade of success in helping brands standout through the experiences they offer shoppers,” said Joe Davis, CEO of Bazaarvoice. “We share a focus of making every shopping experience feel personal. Our unique shopping data combined with RichRelevance’s personalization platform will yield immediate impact for brands and retailers.”
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, visit www.richrelevance.com.
Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than 900 million consumers view and share authentic content including reviews, questions and answers, and social photos across 5,700 brand and retail websites. Across the network, Bazaarvoice captures data that powers high-efficiency digital advertising and personalization with unmatched relevance.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com.
Alison Kwong for Bazaarvoice
Public Relations Manager
Renee Newby for RichRelevance