Beyond AI: 5 Tech Acronyms That Spell Search Success
Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or often use site search when shopping, and the vast majority (72%) are likely to leave a retail site that doesn’t provide good search results.
Holidays raise the stakes. In fact, half of all shoppers (48%) rank the ability to “easily search and find products” as the single most important factor when shopping for gifts on a retailer’s site (vs. 5% who pick out marketing-driven features such as curated gift ideas).