Author Archives: Dan Begley-Groth

Dan Begley-Groth

As a data analyst on the Client Excellence team, Dan is responsible for helping leverage data into actionable insights to optimize client performance. Having joined {rr} in late 2013, he brings two years of experience in web analytics to the team. He is a numbers geek at heart, with an education in Mathematics (B.S). As a Bay Area transplant from New York, he enjoys the year-round warm weather in San Francisco, and is slowly coming around to the health food craze.

AI - Personalization - Reporting & Analytics - Site Optimization | February 25, 2014

The Tipping Point for Outliers in A/B Testing

Malcolm Gladwell recently popularized the term ‘outlier’ when referring to successful individuals. In data terms, however, outliers are data points that are far removed from other data points, or flukes.