As Forrester just noted, digital experience teams are investing in site search – and re-vamping this critical feature can bring major benefits (see our July 26 blog post). As part of their upgrade efforts, digital leaders are marrying personalization and search in order to present shoppers with an individualized experience. The rewards are significant: online marketplace Swap.com saw an initial ‘out of the box’ conversion increase of 7.3% from personalized search – the biggest conversion increase Swap.com has ever seen as the result of introducing a new tech capability.