“Make it all about me” is what we expect as consumers. No wonder then that personalization was voted marketing word of the year in 2019. It’s gratifying to note that personalization leaders are driving tangible revenue growth and more efficient marketing spend. However, only 15 percent of CMOs believe that their company is on the right track with personalization.
Latest release features advanced personalization capabilities for greater business user controlled experimentation with new algorithms, and a first-in-the-market real-time streaming catalog API
San Francisco, California – May 7, 2020 – RichRelevance, the global leader in experience personalization, today announced their latest Spring’20 Release. With this release, retailers and brands can deploy advanced personalization algorithms without dependence on data scientists and IT experts, leading to faster time to market. The spring release is a milestone in the company’s vision to drive revenue growth from personalization strategies with a focus on continuous optimization using a combination of machine-driven and human-controlled experimentation, to improve accuracy and relevance.
Promotes Seasoned Executives Sarath Jarugula to President & CEO, Raj Badarinath to CMO
San Francisco, CA – May 04, 2020 – RichRelevance, the global leader in Experience Personalization, today announced that as part of succession planning, Sarath Jarugula will become the President & Chief Executive Officer (CEO), and Raj Badarinath will become the Chief Marketing Officer (CMO) effective immediately.
Creates Industry-leading Customer Data Platform, Retail Marketing & Merchandising, and Real-time Personalization Solution for Algorithmic Customer Experience
Becomes Industry’s Largest Independent Personalization Player Globally
Technology advances are enabling retailers to introduce new levels of customisation, with companies introducing artificial intelligence (AI)-based hyper-personalisation experiences to tailor and follow consumer shopping trends.
This week in the UK, Amazon’s devoted team of observers will note its continuing dominance over everything from groceries to yoga mats; and, as it ties Morrisons into extending its same day delivery partnership.
The grocery giant is now wholly reliant on Amazon if it is to continue to compete on the delivery front. Morrisons will become a retailer on Amazon’s Prime Now website and app and continues as a wholesaler to Amazon’s other UK grocery customers as per the “Morrisons at Amazon” agreement three years ago.
The message is clear: Trying to beat Amazon at its own game is futile. Brands need to play differently to survive now that it has captured the minds and wallets, if not the hearts, of such a significant chunk of the market.
San Francisco & London 9th July 2019 – RichRelevance, the global leader in experience personalization and the first to deliver on hyper-personalization, has been named a ‘Leader’ in this year’s Gartner Magic Quadrant for Personalization Engines.
In the three months to March 2019, figures from the Office for National Statistics showed in its retail sales index that the quantity bought in retail sales increased by 1.6% when compared with Q4 in 2018, following sustained growth throughout the first three months of the year.
Read more: http://www.diyweek.net/retail-online-sales-see-slight-growth