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Thank you for joining us at our NYC Personalization Summit ’18 at The Standard, East Village.
During the event, Joe Pine, renowned author, discussed how the experience economy, disproportionately rewards those focused on staging unique, memorable and personal experiences; at all times and wherever a customer chooses to engage. Neither Marketing nor Commerce Cloud solutions provide a real-time, interactive experience that is relevant to the customer. As a result, there is an experience gap in the customer journey, leaving customers dissatisfied.

This heralds a new way of thinking about personalization, requiring brands and retailers to move beyond segmentation and create experiences that are individualized.

Revisit the presentation content delivered during our NYC Personalization Summit below and let’s continue the conversation about how we can help you turn singular digital interactions into personal experiences.

Summit Presentation Downloads

  • The Experience Economy: Joe Pine, Author
  • Experience Personalization: Carl Theobald, CEO, RichRelevance
  • Creating a Seamless Shopping Experience : Chris Holyland, Ecommerce Director, Pets at Home
  • Partner Keynote: Harry Hurst, Personalisation Lead, Accenture Interactive
  • Product Roadmap Part I: Sarath Jarugula, CPO, RichRelevance
  • Customer Insight: Andreas Augustin, Head of Webshop, Blue Tomato
  • Product Roadmap Part II: Sarath Jarugula, CPO, RichRelevance
  • Customer Insight: Douglas De Santi, Head of UX, Riachuelo

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