Online grocer drive

Online Grocer drives 300%
increase in sales with
personalization

CORE CHALLENGES

Facilitate easy product discovery on the website for both returning and first-time customers

Enable customers to find relevant products and fill their carts easily and quickly

Offer engaging content with regards to purchased items such as recipes

Enhance overall customer journeys and cross-sell and up-sell products to increase revenues

ABOUT THE CLIENT

Coop is one of Sweden’s largest players in grocery, with about 650 stores across Sweden collectively owned by 3.5 million members. Coop.se is their online store which offers a complete range of everyday commodities for home delivery in the Stockholm and Uppsala region in Sweden.

RESULTS

24% lift in Revenue Per Visitor (RPV)

300% increase in sales

Improved User Experience

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