Global Pizza Chain
Creates single view for 70 mn customers in India and gains incremental sales
Focuses on growth across customer lifecycle stages
ABOUT THE CLIENT: The Pizza Chain with global presence was looking to enhance customer engagement through mobile app marketing across the consumer lifecycle. The chain has multiple order channels – phone, store, mobile app and website and the foundational need was to resolve customer identities across these offline and online channels – in order to perform marketing better.
SPECIFIC PROBLEMS:
- Customers were receiving inconsistent communications on different channels as marketing was operating in silos
- Duplicate records were being created for each customer, one for each order channel
- Client’s mobile app was under-utilized, as they had limited marketing capabilities enabled on the app
Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.
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