SPRING ‘20 RELEASE

BOLSTERING HYPER-PERSONALIZATION

“Make it all about me” is what we expect as consumers. No wonder then that personalization was voted marketing word of the year in 2019. It’s gratifying to note that personalization leaders are driving tangible revenue growth and more efficient marketing spend. However, only 15 percent of CMOs believe that their company is on the right track with personalization.

read more

These Days, Every Day is a Black Friday

Doubling of online grocery sales. 33% increase in ecommerce. As much as quadrupling of online sales in home entertainment, from streaming services to wine, beer and liquor.

Over the past 8 weeks, RichRelevance has witnessed a spike in traffic that mirrors the holiday shopping week around Thanksgiving. Said another way, it seems that now every day is Black Friday.

But can your real-time personalization provider handle this?

read more

2020: The Year Online Shopping Became a Viral Hit

Given the limitations that Covid-19 is imposing on nearly everyone’s lives, who’d have imagined not being able to do our grocery, consumer goods, electronics, entertainment (including restaurant food) shopping from a retail location?

What’s more, there is evidence to suggest that buying habits, once changed, are likely to become permanent. It’s estimated 25% of that buying will now happen online for the foreseeable future.

read more

Top Search: Hand Sanitizer at a Fashion Retailer?!

When reviewing the most searched terms for one of our clients, we noticed that the top most-searched term was: hand sanitizer.

No big deal if we were talking about a drugstore or supermarket, but no, we are talking about a FASHION retailer! Talk about a sign of the times we live in… people are desperately looking to overcome the shortage in their local stores with trusted online brands.

They say when life gives you lemons, make some lemonade.  So, what do we do when these lemons (searches) are dropped in our lap?  We turn them into money-making lemonade!

read more

How to become a CXO with Omnichannel Personalization

So you are a personalization expert – congratulations! You are now on the fast track to become a Chief-X-Officer.

That X can be Marketing (CMO), Merchandising (CM’O), Customer (CCO), Experience (CE’O) or Digital (CDO), and ultimately, become the Executive (CEO).

Here’s why personalization is putting all these titles on a convergent path, and you can choose any path as long as it has personalization in it.

read more

Experience Designer for Digital Marketers

Content creation is a heavy lift for most digital marketing orgs. Creating multiple variants is a huge challenge in itself. But how can you curate the content variety in a data-driven manner and target explicitly for a commerce audience?  With Experience Designer, you can jumpstart your content personalization. 

In the last post,  we learnt about the Experience Browser, the industry’s first solution for transparency in AI decisioning. Experience Designer plugs into the XB, leverages the Xen AI engine to determine the right targets automagically, and leverages your existing content to create campaigns. 

read more

Experience Browser: Shining a Light on the AI behind Web Personalization

Can you tell if personalization is working effectively on your commerce site, right now? Not just the “what” — content or products/offers is being shown — but why and how?

As companies forge ahead and invest in artificial intelligence and machine learning technologies for their e-merchandising teams, the goal is to treat every website visitor as an individual and let them pick out their own experiences instead of defining an one-size-fits-all “journey”. 

read more

Algorithmic Testing: The Evolution of Experimentation

“Test Everything” screams a headline from one of the A/B testing vendors.

This is the world that marketers live in today… hundreds of A/B and MVT Tests, statistical significance, traffic allocation, optimize, rinse and repeat!

But what if that advice is outdated, inapplicable to your business or so widely peanut-buttered across everything that its being used as a substitute to your human intuition and experience? What if it doesn’t apply to ecommerce sites at all?!

read more
More posts