Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe WE ARE THE GLOBAL LEADER IN
OMNICHANNEL PERSONALIZATION

MEET THE RICHRELEVANCE EXECUTIVE TEAM

SARATH JARUGULA

PRESIDENT AND CHIEF EXECUTIVE OFFICER
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Sarath brings over 20 years of experience in enterprise search, data science, machine learning and big data analytics. As President, Sarath is responsible for Products and Technology and Customer Success. In previous roles, he has held leadership positions driving innovation in AI development, Search, and Big Data at pioneering data companies including Sysomos, LucidWorks, InQuira (acquired by Oracle) and Knova. He began his career at Microsoft. As CPO, Sarath oversees both product management and engineering, with responsibility for delivering market-leading innovation in personalization to RichRelevance’s world-class clients.

RAJ BADARINATH

CHIEF MARKETING OFFICER
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Raj Badarinath is the CMO at RichRelevance, where he’s enabling retailers and brands compete on memorable digital experiences. With over two decades of experience in Software/SaaS, Raj is responsible for driving growth via global marketing and communications initiatives for the company, from strategy, positioning & differentiation to demand generation, branding, alliances, martech and product marketing. His prior background over the last two decades were with high growth startup companies with successful exits such as Nutanix (NASDAQ:NTNX), 2Checkout, PeopleSoft and systems integrators such as Capgemini and Infosys. He’s lives in the SF Bay Area with his family and is a dog lover.

ZACH KOEKEMOER

CHIEF FINANCIAL OFFICER AND DATA PROTECTION OFFICER
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Zach brings over 25 years of experience driving financial and operational performance at high-growth technology companies to RichRelevance. As Chief Financial Officer, Zach oversees and leads Finance, Investor Relations, Human Resources, Legal, Data Protection & Internal Systems as RichRelevance continues to rapidly expand across all lines of business. Prior to RichRelevance, Zach served as CFO at technology innovators including iPlay and Industrial Origami.

ROBB MILLER

SVP OF SALES
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In his role as SVP of Sales, Robb brings 20 years of experience in enterprise software sales, marketing and management, specializing in B2B and B2B2C marketing technologies. Robb has built global teams of account executives, regional sales managers, sales operations and business development staff. Prior to Rich Relevance, Robb led sales efforts at Swrve, where he launched the Media & Entertainment vertical; Stackla, where he tripled revenues in 18 months; and Livefyre, which was successfully acquired by Adobe. Robb has also held management roles at Virage (now part of HP), The FeedRoom, KickApps, and Kyte, all of which broke new ground in online video, social media and mobile content distribution.

KEVIN DUFFEY

VP OF IT OPERATIONS
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As Vice President of IT Operations, Kevin brings more than 30 years of engineering, operations and management experience from both the public and private sector to RichRelevance. He is responsible for meeting RichRelevance’s customer needs by aligning business requirements with IT operations, and managing complex budgets and vendors. Under Kevin’s leadership, the IT team maintains 100% uptime and performance of fourteen global datacenters that deliver more than 1 billion recommendations each day on more than 500 retail websites. These results are due in part to continuous IT innovation using the latest technology, including multi-tenant Hadoop leveraging Hive, Parquet, Spark, Hbase and Cassandra.

FRED MACARAEG

GENERAL MANAGER, JAPAN
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Fred brings over 20 years of experience as the head of Japan business for US and European enterprise technology companies. He has built local teams from scratch and set up partnerships with major system integrators and consulting firms in Japan.
Prior to RichRelevance, Fred was General Manager, Japan, for Performance Horizon. In the past, he has held country leader and senior executive positions at RightNow Technologies (acquired by Oracle), Salesforce and MICROS Systems (acquired by Oracle)

Meet Our Board of Directors

BILL PEARCE

EXECUTIVE CHAIRMAN
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Bill has over 20 years’ experience in extensive general management, marketing, innovation and strategy experience across a variety of geographies, categories (Health, Food & Bev, QSR, Pet), and channels (food/drug/mass/club/dollar, restaurant). Additionally Bill is on the Marketing Faculty of the University of California Haas School of Business where he teaches 2nd year MBA students Brand Management and Design and Marketing of New Products. His past accomplishments include working as Del Monte’s CMO, Taco Bell’s CMO, VP of Marketing for Campbell Soup and Marketing Director with Procter & Gamble responsible for the Snacks Division of the North America.

Bill currently serves on the board of directors for Ooma, Inc.

He holds a MBA from Cornell University, and a BA in Economics from Syracuse University.

DAVID STROHM

PARTNER AT GREYLOCK PARTNERS
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Dave is a 33-year veteran at Greylock Partners and Director at EMC Corporation, Imperva and VMware. Dave’s primary areas of focus have been in enterprise technology (infrastructure and especially software); electronic design; and e-commerce. He has been an early/founding investor in more than 30 companies. Among these, more than a dozen which have become publicly-traded, including Mentor Graphics, Ascend Communications, Legato, Forte Software, Doubleclick, Internet Security Systems, and SuccessFactors. A number of other early investments have achieved successful mergers, including ccMail (Lotus/IBM); Kiva Software (Netscape/Sun); Octane Software (ePiphany); Decru (Network Appliance); and Wily (Computer Associates).

Today Dave is actively involved with seven private companies: AtHoc, BountyJobs, Matrixx Software, OpenDNS, Progreso Financiero, Rich Relevance, and Tabula. He has also been a Board member at EMC (NYSE:EMC) since 2003, and Lead Director since 2006, at VMware (NYSE:VMW) since 2007, and at Imperva (NYSE: IMPV) since 2011.

NED HOOPER

FOUNDING PARTNER, CENTERVIEW CAPITAL TECHNOLOGY
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Ned Hooper is a Founding Partner of Centerview Capital Technology and currently serves as its Managing Partner. He invests in companies that can drive productivity and competitiveness for their Enterprise and Service Provider customers. Ned currently serves on the Boards of Quantenna, Host Analytics, and as a Board Observer for Acquia. He is also a member of the Board of Trustees for the Darden Graduate School of Business at the University of Virginia.

Ned brings over 20 years of operational and investment experience, leading growth technology businesses from the C-Suite and managing venture and growth capital investments. He has successfully driven business expansion across a broad range of technology sectors including networking, collaboration, enterprise software, and service provider platforms.

MANOJ AGARWAL

COO AT MANTHAN SYSTEMS
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Manoj brings over 25 years of experience leading digital transformation at large CPG, Retail, and Technology organizations. As Member of the Board, Manoj brings his deep industry and technology platform insights to support RichRelevance’s penetration into CDP, Retail Marketing, and Customer Analytics markets.

Currently, he serves as COO at Manthan Systems, where he drives new revenue growth initiatives. This includes bringing together the leaders in Cloud Analytics and Experience Personalization, Manthan and RichRelevance, to deliver on the promise of Algorithmic Customer Experience.

Previously, Manoj served as the Chief Transformation Officer at Future Group, one of the largest retail, fashion, and food conglomerates in India, where he drove their strategy for digitization of their value chain and customer engagement. In addition, Manoj has held senior roles at Procter & Gamble and board member at Dunnhumby India JV.

SARATH JARUGULA

PRESIDENT AND CHIEF EXECUTIVE OFFICER
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Sarath brings over 20 years of experience in enterprise search, data science, machine learning and big data analytics. As President, Sarath is responsible for Products and Technology and Customer Success. In previous roles, he has held leadership positions driving innovation in AI development, Search, and Big Data at pioneering data companies including Sysomos, LucidWorks, InQuira (acquired by Oracle) and Knova. He began his career at Microsoft. As CPO, Sarath oversees both product management and engineering, with responsibility for delivering market-leading innovation in personalization to RichRelevance’s world-class clients.

ZACH KOEKEMOER

CHIEF FINANCIAL OFFICER AND DATA PROTECTION OFFICER
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Zach brings over 25 years of experience driving financial and operational performance at high-growth technology companies to RichRelevance. As Chief Financial Officer, Zach oversees and leads Finance, Investor Relations, Human Resources, Legal, Data Protection & Internal Systems as RichRelevance continues to rapidly expand across all lines of business. Prior to RichRelevance, Zach served as CFO at technology innovators including iPlay and Industrial Origami.

DAVID SELINGER

FOUNDER
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David Selinger founded RichRelevance in 2006 to give retailers the most advanced personalization platform for transforming customer data into extraordinary consumer experiences. David led the company through four acquisitions and introduced multiple product lines to create new business value from data through personalization. Both RichRelevance and David (known as Selly to his friends and colleagues) are known for their innovation in this space—delighting consumers, generating revenue and profit for retailers.

An early pioneer in data analytics and personalization, David previously led the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003), setting the industry standard for recommendation services.

Recognized as a “40-under-40” innovator in the San Francisco region and amongst direct marketers, David holds a broad collection of patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. He received his BS in Computer Science from Stanford University, and is active in social change, serving on the board of directors of Potential Energy, and as an advisor to the Family Giving Tree, Fostering Change for Children and Solace International.

Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization