Your customers’ privacy is paramount to us and we ensure that we remain in lockstep with the evolving regulatory and legislative landscape.
- Our privacy policy, which can be found here, and practices have been awarded Trust Arc™ Privacy Seal.
- Fully compliant with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework
- Certified for adherence to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.
GDPR encourages businesses to use anonymization technology when possible to avoid the processing of personal data. In providing its services, RichRelevance uses an anonymous identifier that does not store shoppers’ personally identifiable information (PII). This identifier isn’t connected to an individual’s personal data, and so would not typically be considered personal data under the definition provided in the GDPR.
In the normal course of operation, RichRelevance has no ability to connect such identifiers back to any of the personal data held by our customer about that individual shopper. Thus, when our customers transmit a website visitor’s anonymous identifier to the RichRelevance personalization service, it is doing so in a manner that prevents RichRelevance from having any ability to know who the user is.
Learn more about our commitment to GDPR compliance here.