We all feel the increasing customer demand for relevant, cohesive experiences, over 45%* of shoppers abandon a transaction because of a bad experience, yet brands and retailers struggle with organizational boundaries to deliver on that promise. We’ve seen a shift to the next generation of personalization from segments to individuals, from helping shoppers buy, to inspiring them as they shop, moving from understanding what they buy to understanding why. Which is why our theme this year is Rethink Personalization, helping you define and deliver on the notion of Signature Moments, interactions that elevate engagement, drive conversion and ultimately, loyalty.