Capturing Millennial Shoppers via Social Media
The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and has spending power. They are less inclined to trust companies and brands, expect to be heard and involved and are quick to switch preferences to brands that offer authentic and transparent experiences. Selling via social media is a potentially revolutionary way to access this fragmented demographic of young, engaged buyers – but how and where should retailers start?
