CNET — "RichRelevance nabs $4.2 million for shopping-referral tech "
If Amazon would have spun off its recommendation engine to Web publishers and retailers years ago, the company might have pre-empted the spate of new up-and-comers with similar technology.
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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If Amazon would have spun off its recommendation engine to Web publishers and retailers years ago, the company might have pre-empted the spate of new up-and-comers with similar technology.
