Daily Research News Online – Monsoon Links In-Store and Online Shopper Data

UK high street fashion chain Monsoon Accessorize is combining shoppers’ online and in-store purchasing history to offer personalised offers to them in-store.

Monsoon Links Shoppers’ In-Store and Online DataBy using data mining tools developed by online personalization specialist RichRelevance, Monsoon is able to analyse both customers’ in-store and online purchasing habits.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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