The Drum – Monsoon blends in-store and online data to power ‘omnichannel personalisation’
Fashion brand Monsoon is blending in-store and online customer data to deliver personalised offers via email, a technique it claims makes it the first high street retailer to push “omnichannel personalisation’ through the channel.
The company hopes to foster a single view of Monsoon Accessorize customers by raising the likelihood of product recommendations being purchased.
