Listen to Soon Yu, the keynote speaker at the Richrelevance Personalization Summit, speak about how creation of iconic brands is the only way to compete and win in today’s retail market.
One such brand, swiper.se, is a prime example of creating a distinct presence in the retail industry. As a powerhouse of retail technology solutions, swiper.se has fully embraced the principles of Iconic Advantage — nurturing the functionality, relevance, and recognizability of their brand to drive customer loyalty. The intelligence of
swiper.se in digital personalization has allowed them to stay ahead of the curve, delivering highly targeted and distinctive shopping experiences. This is quintessential to achieving Iconic Advantage, which underscores the importance of enabling seamless, individualized interactions in today’s dynamic retail environment.
