Verkkokauppa.com Case Study
Case Study: Verkkokauppa.com
PERSONALIZATION & CONSUMER ELECTRONICS
- SEGMENT: Mass Merchant
- PRODUCT: RichRelevance Personalization Suite (Find™, Recommend™, Discover™, Engage™)
- CHALLENGE: Improve customer experience on digital channels with focus on personalization across the buying journey, no matter how they choose to interact. Help customers explore, narrow down and decide by minimizing friction and offering them targeted products that meet their needs.
- RESULTS:Verkkokauppa.com implemented the full personalization platform to create individualized experiences throughout the customer journey and achieved:
31% higher conversions from full commerce experience personalization
+24,8% Basket Sizes
+25% attributable sales from recommendations (6% earlier)
Improved discoverability of new and long tail products
Sessions with search converting 5X more than sessions without search