Retail Times – Former SAP vice president, Matthieu Chouard, joins RichRelevance to drive omnichannel personalisation in EMEA

RichRelevance, the global leader in omni-channel personalisation, has announced it has appointed industry veteran Matthieu Chouard as its vice president and general manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
Most recently, Chouard served as vice president of sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.
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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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