Shoppers Warm to In-Store Technology

Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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