Beyond AI: 5 Tech Acronyms That Spell Search Success

Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or often use site search when shopping, and the vast majority (72%) are likely to leave a retail site that doesn’t provide good search results.

Holidays raise the stakes.  In fact, half of all shoppers (48%) rank the ability to “easily search and find products” as the single most important factor when shopping for gifts on a retailer’s site (vs. 5% who pick out marketing-driven features such as curated gift ideas).

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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