Merge and match customer interactions across sites, devices, and channels in real time to achieve more precise personalization in all contexts.
Unique to RichRelevance
REAL-TIME USER PROFILE
Identify and store real-time customer activity or query customer attributes to use within any customer application.
CONSOLIDATED SESSION DATA
Merge current and historical session data with the identified user’s login data at entry.
REAL-TIME DMP INTEGRATION
Extend the user profile to include online attributes from Data Management Platforms (DMP)
UNIFIED EXPERIENCES
Create experience continuity across channels without losing context.
PREFERENCE CENTER
Empower your customers to specify their category, brand, and product preferences and use that data to tailor their experiences.
CUSTOMER INSIGHTS
View and explore customer activity and trends in real time as they interact with your site, products, and content.
Capture Real-time User Behavior
Omnichannel has given customers multiple ways to interact with your business, but maintaining consistency across channels is difficult. RichRelevance’s Unified Profile gives you the real-time recognition to keep the conversation going as customers bounce between touchpoints, ensuring the most personal experience across the entire customer journey.
Recommended Reading
Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
White Papers
Hyper-Personalization
Learn more about Hyper-Personalization: the pinnacle of personalization for marketers.
Media
Customer Testimonials
Listen to several RichRelevance customers discuss how they leverage personalization
White Papers
Personalization Maturity Model
Model that looks at where your business is on its omnichannel personalization journey.
White Papers
Solving 5 User Matching Challenges
This paper shares how you can leverage user ID matching and RichRelevance features to identify users and motivate shoppers to log in.
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