HP
- RETAIL SEGMENT: Pureplay department store
- PRODUCT: RichRelevance Engage™
- CHALLENGE: HP wanted to create a direct, personalized relationship with each customer from the moment they first use their new HP device.
- RESULTS: HP used RichRelevance Engage to create HP Jumpstart, a personalized companion app that encourages and inspires every customer with a highly relevant content experience.
- HP Jumpstart will be HP’s largest direct customer channel by the end of the year.
- The new companion app has yielded a greater than 30% increase in engagement as compared to the generic template HP used in the past.
- Quality of engagement has improved as more than onethird of customers engagement in welcome content and minutes of use has doubled since our pilot began.