Hyper-Personalization

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Customers are asking for you to know them better, understand their individual needs, inspire them to shop the brand, and go beyond the narrow notions of a predetermined buying flow. It’s time to rethink personalization. Hyper-Personalization allows digital marketers to move beyond segmentation to do what marketing clouds can’t — deliver real-time personalized and shoppable experiences at the individual level.

What Makes Hyper-Personalization Different?

INDIVIDUAL LEVEL, NOT JUST SEGMENTS

Progressively create and update behavioral profiles for each individual in real time

REAL-TIME CONTEXT

Detect and recognize multiple contexts and respond with the most shoppable content or offer.

AI-DRIVEN DECISIONING

Algorithmically pick the best experience from an ensemble of strategies — including statistical, machine and deep learning.

Give Customers the Shoppable Experiences They Crave

RECOGNIZE Individuals, not segments

Reward and delight customers with micro-personalized experiences tailored specifically for your in-store apps, kiosks, and other IoT devices. Powerful, scalable APIs and a proprietary human-augmented AI allow you to recognize and map individual attributes to local contexts and affinities, so you can deliver the most personal experiences and offers to every customer.

UNDERSTAND why they buy, not just what

Your data holds the key to understanding and acting on your customers’ intent; we just give you the real-time tools to unlock and activate it. Advanced machine learning to automatically uncover new behavioral segments; the industry’s first and only interactive web tool to immediately view and act on them. Deep analytics to gain actionable insight into how shoppers interact with your products, brands, and placements. And the clear visualizations to immediately connect performance and intent across the journey.

INSPIRE shopping, not just buying

Friction. The first wave of digital commerce was about eliminating it. The next needs to be about organically adding it back. How we do that is with the only cognitive search for commerce, one which combines products and informational content for the ultimate in guided experiences, and employs AI and machine learning to continuously learn and re-rank results based on past and in-session behavior. A powerful and user-friendly web tool that allows marketers to add, adjust and automatically test content placements and offers on the fly. And an AI-driven decision engine that makes use of the full complement of data science techniques — statistical classification to deep learning — to algorithmically test and select the best experience for every shopper and their specific context.

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