Supercharge marketing segments with user behavior.
Unique to RichRelevance
MICRO SEGMENT DECISIONING
Combine external marketing segments and RichRelevance’s user profile to create micro-segments that drive uplift and engagement.
SEGMENT APIs
Target customers with the right marketing message on one or multiple channels, based on behavior, affinities, interests, etc.
DYNAMIC SEGMENTS
Map real-time, individual customer behavior against advanced targeting and segmentation tools.
RETARGETING
Use segment-based strategies to nurture customers across the customer lifecycle.
MOBILE EMAIL
Segments built for targeting content are easily exported to your ESP for trigger emails.
DASHBOARD INSIGHTS
Measure and optimize campaigns based on the KPIs that matter most within a single dashboard.
Move from Segments to Micro Segments and Individual
Marketing personas sometimes fail to address demand in lucrative micro-segments. RichRelevance brings personalized AI to the problem, allowing you to import and enrich existing segments, discover new affinities, and leverage them across all of your marketing channels, improving conversions and brand engagement.
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