Clarisonic

  • RETAIL SEGMENT: Wellness & Beauty
  • PRODUCT: Engage™
  • CHALLENGE: Clarisonic wanted to maximize revenue per session by optimizing home page content tiles for different customer segments.
  • RESULTS: Using RichRelevance Engage, Clarisonic achieved the following performance on its home page content tiles:*
    • 20% increase in clickthrough rate (CTR)
    • 24% increase in revenue per session
    • 35% increase in overall clicks

* YoY performance improvement.

“The fact that I can keep testing content and justify why I’m showing it is amazing! I’m confident that these data-driven decisions are helping to move visitors efficiently through the purchase funnel.” Casey Davidson Director of Ecommerce and Digital Marketing , Clarisonic.

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