RichRelevance, a San-Francisco-based company specializing omnichannel personalization, today announced the results of a new study that illuminates consumer preferences and sentiment around the physical store this holiday 2015 season. The study surveyed more than 1,000 consumers across the U.S. to pick out the trends and themes that will define the in-store shopping experience this holiday season. Key findings include:
Now that everyone is filled with Halloween sugar regret, it’s time to focus on something more positive. And right now, that’s the holiday retail outlook.
Both the National Retail Federation and the International Council of Shopping Centers are projecting healthy increases for the season—3.7% and 3.3% respectively. The Mintel Group is forecasting a 4.3% increase over 2014. And The NPD Group says positive consumer sentiment should boost shopper spend by 5 percent.
It’s a wacky world when some retail stores will open Thanksgiving Day and others will close the day after. Sports retailer REI recently announced that it would close for Black Friday, the day after Thanksgiving — the day that most retailers hope will become their biggest sales day of the year. It will likely create more loyal customers that will find their way to the Web to search and buy.
Shopping for Halloween candy a few weeks ago, I walked smack into a store display of tinsel and garland and bright blinking lights. It was 88 degrees that day. The humidity was stuck at insufferable and a tropical storm churned over the warm waters of the Atlantic.
I scratched my head: What holiday were we celebrating again?
Shopping for Halloween candy a few weeks ago, I walked smack into a store display of tinsel and garland and bright blinking lights. It was 88 degrees that day. The humidity was stuck at insufferable and a tropical storm churned over the warm waters of the Atlantic.
I scratched my head: What holiday were we celebrating again?
Shopping is becoming even more high tech, and those who can personalize the experience through the click of a mouse will leave those who can’t in the dust.
The merging of technology and data can boost retailers’ profits, draw customers, increase brand awareness, and instill loyalty. That was the recurring message at the Shop.org Digital Summit hosted by the National Retail Federation here this week.
Sponsored product recommendations bring performance marketing for brands to more leading retail sites through the Relevance Cloud™ platform.
Brands can now increase visibility and sales via sponsored product recommendations on leading retail sites, thanks to a new partnership between HookLogic and RichRelavance. RichRelevance, a company specializing in omnichannel personalization, and HookLogic, a company taargeting performance marketing for brands, have partnered to expand retailer media programs using the Relevance Cloud™ personalization platform.
Fall conference season is in full swing, and last week’s Shop.org is always one of the biggest of the bunch. Partner Nikki Baird and I spent two solid days in Philadelphia to take it all in. And normally that would be easy to report out.
But here’s the thing. It was hard to get a read on the true feel of this year’s show. I’d be remiss to comment on the content of the conference portion of Shop.org, as both Nikki and I were only able to catch the opening day keynote session, featuring QVC’s Mike George. It was an excellent conversation to listen in on, and if it was any indicator of the rest of the agenda, proves NRF’s commitment to seriously upping the content portion for all of its events in recent years.