Can you tell if personalization is working effectively on your commerce site, right now? Not just the “what” — content or products/offers is being shown — but why and how?
As companies forge ahead and invest in artificial intelligence and machine learning technologies for their e-merchandising teams, the goal is to treat every website visitor as an individual and let them pick out their own experiences instead of defining an one-size-fits-all “journey”.
While it’s true that I am based in California where cannabis is legal, I will assure you that no substances have been imbibed during the authoring of this seemingly mistimed post.
It’s because most of our retail and brand customers are gearing up for the holiday season right now, in August. And like most of them, the IT cutoff to make any meaningful changes, test, and deploy to production is before September.
RETHINKING PERSONALIZATION AND DELIVERING ON SIGNATURE MOMENTS
This time last week we were wrapping up our 8th annual RichRelevance Personalization Summit in EMEA. As always, we sought out a unique venue removed from the hustle and bustle of the busy streets of London where we could bring together international brands and retailers for an evening of networking and dinner, followed by a day of thought leadership, personalization success stories, and announcements of innovation on what’s to come for RichRelevance in 2019 and beyond.
John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.
In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops. The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.
EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
Last night RichRelevance and Shop Direct were crowned as leaders at The Retail Systems Awards at the Millennium Hotel, in Mayfair, London.
With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.
Relevance Cloud™ platform with Recommend™ and Engage™ presents the most relevant, data-driven content and product recommendations in real time