Personalization data in a post-GDPR world

Data Privacy and Consent Implications for Retail

With the laws tightening around opt-in consent from consumers impacting on marketable databases for retailers, it’s hard not to be pessimistic about the effect on the retail industry’s bottom line.

Retailers have not only seen their marketable databases dwindle, but they potentially lose valuable insights and data intelligence on their shoppers’ behaviour and preferences, essential to continually improve and optimize their efforts.

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