Major customer wins, additional financing and industry accolades underscore the company’s leadership in the commerce industry
RichRelevance’s Chief Scientist Darren Vengroff speaks on the science of email marketing at the MediaPost Email Insider Summit.
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MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (25+ events per year), Publications.MediaPost.com, OMMA & MEDIA Magazines, three annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
Brand Fast-Trackers interviewed RichRelevance’s CMO, Diane Kegley last week about on and offline personalization. The podcast is available on iTunes, as well as on Stitcher.
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This is a weekly podcast that features top brands, agencies and marketers as they discuss the business of brand building, and features execs from R/GA, Edelman, Beats by Dr. Dre, Ford, Nascar, etc.
RichRelevance metrics on average retail order values across social sites featured on CNBC’s coverage of “Pinterest-Powered Holiday Shopping.”
How do you measure ROI in retail advertising? Jake Bailey, VP of Product Marketing and Solutions at RichRelevance, explains how in iMedia Connecetion.
Brian Leinbach, SVP, Systems Development and Field Services for Macy’s, recently said “90% of our customers research online at least occasionally before purchasing in a store.” As consumers conduct this research, there’s no more powerful place to target them with advertising than on retail websites where they’re researching product information, reading peer reviews, and planning their offline shopping trip.
PHILADELPHIA (CBS) – Always on the lookout for new ways to make money, Facebook is trying something made popular by another social network.
Just as Pinterest lets you ‘pin’ items to your own web collection and you or your followers can click through to purchase the product, Facebook is testing a ‘want’ button.
Facebook is testing a new “Want” button for online retailers, similar to the social network’s widely used “Like”, which consumers can use to add product images to an online wishlist, in a style similar to the fast-growing photo-sharing site Pinterest.
The pilot, which will make it easier for people to buy the items shared by their friends, is the latest in a series of site improvements released by Facebook in recent weeks as it attempts to find new revenue streams and recapture investors’ interest. Last month, Facebook made its first move into ecommerce when it added the ability for friends to buy each other gifts, such as cupcakes and Starbucks vouchers, through the site.
How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
According to RichRelevance, Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money.