E-commerce solutions vendor DMinSite has added merchandising and product recommendation engine Richrelevance to its software as managed service suite. Richrelevance’s flagship product, Richrecs, will deliver personalized recommendations to DMinSite’s e-commerce clients, with the goal of lifting sales and conversion rates while enhancing the shopping experience, DMinSite says.
If Amazon would have spun off its recommendation engine to Web publishers and retailers years ago, the company might have pre-empted the spate of new up-and-comers with similar technology.
Richrelevance, a provider of personalized recommendations for e-commerce businesses, announced on Tuesday that it has raised a $4.2 million second round of venture capital financing, from Greylock Partners and Tugboat Ventures.
Richrelevance, a new San Francisco company offering personalized recommendations for online shopping businesses, has raised $4.2 million in a second round of financing.
The company joins a host of other companies — including Amazon, Aggregrate Knowledge and Wunderloop (see our coverage ) — that track what decisions you make while shopping online. Like these other companies, it then peers into its archives to find other users who have made similar decisions to you, so that it can recommend to you things that people with similar tastes have also bought.
In its second round of venture funding, Richrelevance raised $4.2 million.
The San Francisco company makes a customer recommendation system for businesses that sell things online.
Richrelevance, a new San Francisco company offering personalized recommendations for online shopping businesses, has raised $4.2 million in a second round of financing.