68% of UK shoppers would find facial recognition tech that identifies age to display recommendations ‘creepy’, according to RichRelevance.
British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
The study of over 1,000 UK consumers also found that Londoners are most open to digital enhancements to shopping, while Yorkshire folks find it the most “creepy”.
RichRelevance survey of over 1,000 UK consumers reveals Londoners are most open to digital enhancements to shopping experiences while Yorkshire most “creeped out”
Survey of UK shoppers reveals Londoners are most open to digital enhancements to shopping experiences, while people in Yorkshire are the most creeped out
Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping.
British shoppers also welcome location-based personalisation in store, with over six in ten (63%) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently.
UK — Seven in ten UK shoppers consider facial recognition technology that identifies age and gender to help display product recommendations ‘creepy’.
Similarly, three quarters (76%) of British consumers felt the same about being greeted by their names when walking into a store because of their mobile phones signalling their entrance according to a study Creepy or Cool by omni-channel personalisation company, RichRelevance.
72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping. British shoppers also welcome location-based personalisation in store, with 63 per cent welcoming a mobile, personalised map showing item locations and efficient store paths to help them navigate stores more conveniently. Furthermore, 43 per cent find in-store location deals – where their location is tracked in order to trigger personalised promotions whilst shopping – “cool”.
The latest research by RichRelevance, a global personalisation company, indicates that UK consumers have some contrasting opinions when it comes to personalisation technology.
The “Creepy or Cool” study found that although targeting shoppers with specific recommendations can be helpful, it can also cross a line.
RichRelevance survey of over 1,000 UK consumers reveals Londoners are most open to digital enhancements to shopping experiences while Yorkshire most “creeped out”
London, UK, 13 July 2015— RichRelevance®, the global leader in omnichannel personalisation, today released a new UK study, “Creepy or Cool” that reveals almost three quarters (72 per cent) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping. British shoppers also welcome location-based personalisation in store, with over 6 in 10 (63 per cent) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently. Furthermore, 43 per cent find in-store location deals – where their location is tracked in order to trigger personalised promotions whilst shopping – “cool”.