Every shopping experience is unique, and curated especially for each shopper based on their individual preferences and figleaves.com’s expertise.
figleaves.com is using RichRelevance’s Recommend solution to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. Through Recommend, figleaves.com will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall shopping experience for consumers.
Figleaves, the online lingerie and swimwear retailer, is aiming to make shopping on its site a much more intimate and stress-free experience by implementing a new package offering personalised customer recommendations.
The ecommerce brand is partnering with omnichannel personalisation specialist RichRelevance to recommend seasonal products for customers selected from thousands of options available on the website.
figleaves.com has implemented RichRelevance’s Recommend solution. The lingerie retailer is using it to up-sell and cross-sell merchandise and to create a more engaging overall shopping experience for consumers.
“Currently, over 1.2 million shoppers visit the figleaves.com website each month. By tapping into their existing customer data and shopping patterns, and combining this with our advanced data analytics expertise, figleaves.com will be the ultimate online destination for lingerie and swimwear in the UK and internationally,” says Tom Fitzgibbons, head of web and insight at figleaves.com.
Lingerie e-commerce business Figleaves.com has made a play to become the “ultimate” online destination for lingerie and swimwear as it implements a new personalisation strategy.
The brand is working with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. The idea is that Figleaves.com will then be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value, while creating a more engaging overall shopping experience for consumers.
Unique personalised product recommendations make lingerie and swimwear shopping more enjoyable and stress-free for online shoppers
RichRelevance aligns with best-in-class service and technology providers including Accenture, Cognizant, Demandware, hybris and Oracle to deliver a continuum of personalized customer experiences for web, mobile, call center and store
Personalisation technology provider RichRelevance names ex-WalmartsLabs executive as chief product officer, and appoints a new VP of client services.
Former WalmartLabs executive Mahesh Tyagarajan has been named chief product officer at US-based personalisation technology provider RichRelevance.
The new recruit will assume full responsibility for product strategy and management, engineering & cloud operation and infrastructure. He is joined at the California-headquartered company by microstrategy and business objects veteran, John Dickson, who has taken the role of vice president of client services.
RichRelevance, a provider of omnichannel personalization solutions, has added two new executives to it leadership team. Mahesh Tyagarajan will serve as Chief Product Officer, and will oversee product strategy and management, engineering, cloud operation and infrastructure. John Dickson will serve as VP of Client Services to help drive company expansion.
Tyagarajan joins RichRelevance from Walmart, where he led the development of the retailer’s Global e-Commerce (GeC) Platform at WalmartLabs and created the roadmap for the modernization of retail technology systems. His technology responsibilities at Walmart included e-Commerce, omnichannel retail, POS, store back-office systems, warehouse management, next-generation logistics and mobile applications. Dickson previously served in executive roles at MicroStrategy and Business Objects. In both positions, he led professional services teams to deliver enterprise deployments.