Consumers: Facial Recognition is Still Creepy, Personalized CX Not So Much

As far back as 2015, more than half of consumers said it was important that retailers recognize them as the same person across all channels and devices that they use to shop. There has always been a theoretical line, however, that consumers do not want retailers to cross when it comes to what degree their data is used to create unique experiences for them.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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