PERSONALIZATION DRIVEN BY DEEP BEHAVIORAL CONSIDERATIONS
Ensure experiential continuity with personalization that adapts to the shopper and their context
Department store retailers are tasked to identify and react to individual shopping trends and preferences in order to effectively deliver relevant and personal experiences across their vast array of categories, products, and brands.
With data-driven personalization strategies that consider behavioral trends, preferences, and brand affinities, the RichRelevance Cloud™ enables Department Stores retailers to optimize the shopping experience at every touchpoint.
Predictive personalization powered by omnichannel shopper data delivers the most relevant experience within any department store category. The ability to learn user preferences across multiple categories, creates data rich personalization that provides powerful guidance across the shopper journey.
The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows department stores to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.
Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
Not satisfied with the out of the box improvements, Shop Direct sought help from RichRelevance personalization consultants to optimize implementation and maximize results from their personalization initiative.
Learn how to get your shoppers to log in by demonstrating the value of a more individualized experience.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.