Apparel retailers and brands must immerse shoppers in physical and digital environments that understand the art of personalization as it relates to the ever changing trends in fashion merchandising without compromising the shopping experience.


With powerful machine learning and the most sophisticated set of merchandising rules available in the market, RichRelevance creates personalized shopping experiences spanning physical and digital channels.


Intelligent, self-optimizing personalization gives way to an experience that is fluidly relevant, regardless of where a shopper is in their style journey. Sophisticated personalization influences loyalty, conversion and increased basket sizes.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows apparel retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.