CHALLENGES

Apparel retailers and brands must immerse shoppers in physical and digital environments that understand the art of personalization as it relates to the ever changing trends in fashion merchandising without compromising the shopping experience.

SOLUTION

With powerful machine learning and the most sophisticated set of merchandising rules available in the market, RichRelevance creates personalized shopping experiences spanning physical and digital channels.

OUTCOME

Intelligent, self-optimizing personalization gives way to an experience that is fluidly relevant, regardless of where a shopper is in their style journey. Sophisticated personalization influences loyalty, conversion and increased basket sizes.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows apparel retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.

Recommended Reading

Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.

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Case Studies

Miinto

Miinto implemented the RichRelevance Personalization platform to unify and personalize their customers entire on-site experience

Case Studies

GANT

GANT sought a personalization solution to improve the navigation on their website and prevent items from getting lost in the flood of offers

Case Studies

Bubbleroom

Leveraging the RichRelevance UPS, Bubbleroom has been able to improve their mobile experience and conversion rate to rival that of their website.

White Papers

Forrester: Total Economic Impact

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization capabilities using the Relevance Cloud™.

Webinars

Getting Shoppers to Log In

Learn how to get your shoppers to log in by demonstrating the value of a more individualized experience.

Webinars

Apparel Best Practices

RichRelevance Personalization experts review personalization best practices and innovation for apparel retailers

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