- RETAIL SEGMENT: Food & Beverage
- SOLUTION: Recommend™
- CHALLENGE: Wine.com wanted to quickly develop, test and measure innovative new recommendation strategies that leveraged realtime access to customer data— without having to build out the I.T. architecture required to do so.
- RESULTS: Using RichRelevance Recommend™, Wine.com tested a “similar products” strategy that drove $5 per click— becoming one of their best strategies in terms of revenue per click.
“We now have the ability to come up with algorithms on our own, create new placements and implement strategies immediately.” — Cam Fortin Sr. Director of Product Development Wine.com