Sophisticated marketing strategies like real-time website personalization have gone mainstream. More than half (58 percent) of marketers in a survey by Researchscape for Evergage reported they were already using real-time personalization strategies — loosely defined as personalizing the types of web messages and content visitors view based on their location or navigation behavior. Of those who weren’t already using personalization strategies, 80 percent said they planned to do so within the next year.
Retailers across product categories are focusing strategically on integrating their business divisions and improving their omnichannel customer experiences.
Of all retail players, L2 spotlighted Nordstrom and Neiman Marcus as omnichannel leaders in a new report. The research firm also highlighted other industry players for their efforts. In the luxury category, Gucci and Louis Vuitton had significant omnichannel gains in 2015, largely driven by their e-Commerce efforts. Mass retailers Walmart and Best Buy, meanwhile, were recognized for their efforts to drive in-store traffic and engagement.
Payments company Stripe has today announced the release of a new service that will allow resellers and businesses to create their own custom buying processes within apps.
Known as Relay, the service will allow sellers to list products in a single place, including social media site Twitter.
Users will be able to sell products within tweets, which will feature a ‘Buy’ button, so customers can quickly get their hands on the goods.
In today’s retail environment, digital touchpoints serve as the “connective tissue” between Web sites, bricks-and-mortar storefronts, inventory and the consumer, according to a new report by L2.
The “L2 Intelligence Report: Omnichannel Retail 2015,” developed in partnership with RichRelevance, provides insights into how digital alone does not offer marketers substantial ROI. But, an omnichannel approach, offering consumers a number of “fluid” touchpoints, leads to higher consumer spend.
Affordable U.K. retailer Primark opened a new 77,000-square-foot department store last week in Boston, introducing the U.S. to its extremely low-cost apparel, accessories and home goods for the first time.
Creating a great digital experience is more critical than ever for retailers, as shopping behavior shifts and the influence of digital on customers’ purchasing decisions grows. But when you get down to the nuts and bolts of improving the digital experience, determining where to start can be difficult.
L2 released today the second annual Intelligence Report on Omnichannel Retail in partnership with RichRelevance, ranking leaders and laggards among luxury, prestige and mass retailers. In an interview with L2, RichRelevance CMO Diane Kegley identifies trailblazers, regional differences, and what can luxury brands learn from mass retailers.
The Milkman 2.0: A New Model for Groceries as a Service
By Alex Ciorapciu, Solutions Engineer, RichRelevance
Transformation is everywhere we look in ecommerce. While some verticals adapt readily to transformation (like books, electronics and fashion), others resist or struggle with change. One vertical that struggles is online grocery. Online grocers blame difficult delivery, low margins, and lack of adaptation from customers for slow growth.