Nordstrom And Neiman Marcus Named ‘Omnichannel Leaders’ In L2 Report
Retailers across product categories are focusing strategically on integrating their business divisions and improving their omnichannel customer experiences.
Of all retail players, L2 spotlighted Nordstrom and Neiman Marcus as omnichannel leaders in a new report. The research firm also highlighted other industry players for their efforts. In the luxury category, Gucci and Louis Vuitton had significant omnichannel gains in 2015, largely driven by their e-Commerce efforts. Mass retailers Walmart and Best Buy, meanwhile, were recognized for their efforts to drive in-store traffic and engagement.