RichRelevance, the global leader in omni-channel personalisation, has announced it has appointed industry veteran Matthieu Chouard as its vice president and general manager of EMEA. Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.
Most recently, Chouard served as vice president of sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. He has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success.
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Whether they are looking for a breaking news update, a new pair of dress shoes or a place to purchase airline tickets, today’s consumers can take their digital business anywhere – causing companies to scramble to find and implement technologies and strategies that can make their websites stand out from the competition.
Personalization is fast becoming the best way to do so.
With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon.
Novice mistakes, however, are easy to make when implementing new strategies and/or technologies. Read below to discover three of the most common personalization mistakes that companies make (so you can avoid making them too):
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Cet éditeur américain propose aux responsables marketing d’optimiser le commerce multi-canal. Il dispose de 20 clients entre la France et l’Europe du Sud, dont PriceMinister-Rakuten.
Personnaliser le parcours du consommateur dans l’e-commerce permet de générer du chiffre d’affaires complémentaire.
Du 11 au 14 janvier, Catherine Barba participe au NRF Big Retail Show, le plus grand salon mondial du retail, sorte de CES East coast pour le commerce. 25 000 participants, des milliers de stands, des dizaines de panels, conférences et autres ateliers autour du futur du commerce : de quoi faire un sacré plein de nouveautés, d’innovations et de bonnes idées ! Adobe l’a chargée d’une mission très spéciale : y traquer pour eux le meilleur des innovations e-commerce et retail, les tendances marketing 2015, les nouveaux services pour booster la satisfaction client en ligne ou sur point de vente, les start-ups qui décoiffent.
L’éditeur RichRelevance spécialisé dans les solutions de recommandation personnalisée à destination des e-commerçants, a lancé son offre cloud ainsi que son set de services d’API. Ils seront tous deux disponibles en février 2015.
RichRelevance, qui propose des solutions de recommandation personnalisée aux acteurs du e-commerce pour leur permettre d’améliorer leur taux de conversion, lance son offre Relevance Cloud accommpagné de Build, un set de services d’API.
You’re worried about all the wrong things.
That was how James Hong (angel investor, badass, founder of HotOrNot) responded to an article I had written two years ago about the loneliness of being a founder. The piece was a response to the hype engine of Silicon Valley and its larger-than-life founder stories — and an attempt to break through the founder norm of business always being “great.”
Experte en e-commerce et en retail, Catherine Barba assiste au NRF Retail Big Show 2015. Parmi les enseignements importants du 11 janvier, journée d’ouverture du salon, l’importance de considérer les clients comme une communauté de fans à animer, pour redonner du sens à la relation-client.
Les tendances